Speeding into the new year

So much has happened since the start of this year. I have that feeling of running to stand still. Beautiful experiences, powerful conversations, ah ha moments, deep discussion and yet, have not been able to fully digest these times, to appreciate their full impact on me as work has exponentially increased. And yet we do what we do, move by the forces that are out of our control. I need to keep flagging for myself that passion is not good enough reason to speed this fast as it takes its toll on one’s mental and physical health. I cling to my sabbatical that kicks off this summer and promises quiet time for me to write my new book. Cannot contain my excitement as the full book is in my head, ready to be out on paper. And so I wait for that summer, glancing at the clock once in a while, marking the calendar boldly, promising myself that I will bring everything else to a standstill – become the writer again -first and foremost.

In the meantime, FemLab, the organization I co-founded has found a kindrid spirit in MICA-the School of Ideas in Ahmedabad. We organized a roundtable on the platform economy, gendered informality and the future of work in January where our team got to engage with the MICA staff and audience and share their findings from over two years of research during the pandemic. I also will be their Distinguished Visiting professor this April and am looking forward to being there and meeting their team face to face, a precious novelty these days.

Gave a keynote on Decolonising Approaches to Users and Audiences in the Global South at CAMRI- Westminster with such a wonderful group of thought leaders including Tanja Bosch, Cape Town University, South Africa on decolonising digital media research methods, Prof. Guobin Yang, Annenberg School for Communication, University of Pennsylvania on How Not to Theorize a Pandemic from Afar, Prof. Claudia Magallanes Blanco, Universidad Iberoamericana Puebla, Mexico on decolonizing through self-representation, and Prof. Marwan Kraidy, Northwestern University, Qatar on Entangled Modernities. It was a packed house and the energy was amazing. Also was part of the Geomedia speaker series on Spatial Justice and Data Justice where we really dug deep into these topics with some of my favorite people – Emiliano Trere, Senior Lecturer in Media Ecologies and Social Transformation, Cardiff University and Anne Kaun, Professor in Media and Communication Studies, Södertörn University.


In line with this decolonial wave, got to also discuss data colonialism, with another anthropologist Philip McKenzie, the host of Deep Dive. He is considered one of the “75 Leaders of Tomorrow” by Capture Your Flag and his podcast has hit some charts and no wonder- he knows how to get you talking!

We touched on crypto, on the gig economy, on the datafied ‘us’..Who are the arbiters of doing good and why? How can history inform our socio-digital future? Can we speak in global terms as we immerse in particular cultures? What is unsustainable in the way we organize work and play in this datafied era, and how do we speak about these issues and more. Got to also do a number of interviews with WeContent and related media groups like a top Romanian media magazine –AList Magazine on cross-cultural content marketing, how culture shapes communication, what to make of an audience with the rise of Squid Games and other such shows which tells us that we are on the brink of opening up to what audiences are actually receptive to – bold new worlds, new ideas, fresh stories, and language is not a barrier but may add context and flavor to immersive storytelling.

On the academic front, Kiran Bhatia, this kick ass brilliant PhD and upcoming Assistant Professor at Tulane university and I partnered on this article called Discursive Toolkits of Anti-Muslim Disinformation on Twitter. In this article, we investigate the socio-technical ecology of Twitter, including the technological affordances of the platform and the user-generated discursive strategies used to create and circulate anti-Muslim disinformation online. During the first wave of Covid-19, right-wing followers claimed that Muslims were spreading the virus to perform Jihad. We analyzed a sample of 7000 tweets using Critical Discourse Analysis to examine how the online disinformation accusing Muslims in India was initiated and sustained. We identify three critical discourse strategies used on Twitter to spread and sustain the anti-Muslim (dis)information: (1) creating mediatized hate solidarities, (2) appropriating instruments of legitimacy, and (3) practicing Internet Hindu vigilantism. Each strategy consists of a subset of discursive toolkits, highlighting the central routes of discursive engagement to produce disinformation online. We argue that understanding how the technical affordances of Social Networking Sites are leveraged in quotidian online practices to produce and sustain the phenomenon of online disinformation will prove to be a novel contribution to the field of disinformation studies and Internet research.

Of course, what was super special in February was my first in person teaching with my students for two courses after 2 years of teaching them online! It was so surreal, so beautiful to just walk into the classroom and erase the last two years, as if nothing had happened. Felt natural, felt easy and felt at home. So that’s in a nutshell the crazy few months that has passed me by.

FemLab taking shape

What a journey it has been with FemLab.Co, an IDRC funded initiative that Usha Raman and I kick started in January 2020, right before the pandemic. Our work involves the very people who have been the most affected by covid19 – marginalized and precarious women workers in the Global South struggling to make a living and now with the added burdens of health risks, domestic violence, and loss of all kinds – social, financial, and economic. It has been a challenge to say the least to capture their voices and do justice to them. Unless you have a superb and dedicated team like we have! We have been fortunate to bring together a real collective of sorts – junior and senior scholars in India, Bangladesh and the Netherlands taking the lead on examining how specific sectors like salon services, sanitation, ride-hailing, garments, artisanal, and construction have been impacted across different stakeholders and how diverse digital platforms and media technologies have been used to collectively bargain, push back and shape the future of work that is more justice-driven.

Generating impact

As I look back in the last six months, we have succeeded in doing a lot! FemLab.co members contributed to the launch of the Global Forum Colabora.Lat 2021 a collaborative governance initiative in Latin America.

It will study and make recommendations about the governance models of the public policies and social initiatives implemented in response to the COVID-19 pandemic. Colabora.Lat Implementation Council is made up of Asuntos del Sur (Argentina), National University of San Martín of Argentina, Universidad ICESI (Colombia) Faculty of Humanities of the University of Santiago de Chile, Friedrich-Ebert-Stiftung (Bolivia), Diálogos Organization of Guatemala and Nosotrx_s (Mexico). Check our team video pitch here.

In the last year, we have attracted passionate interns, and external affiliates from different fields such as Meeshu, Ola Mobility Institute, Web Foundation, Harambee Youth, Zyenika Inclusive Fashion, and many more organizations and leaders who have contributed their thoughts to our weekly blog series.

We engaged with Urban Company and their staff to gain insights into the Salon Services sector. This resulted in an article spearheaded by Sai Amulya Komarraju, research lead of the Salon Services sector. The paper ‘Agency & Servitude in Platform Labour’ has been published in a top media journal Media, Culture & Society that has been trending and has been requested by diverse organizations such as UNDP (inclusive innovation lab focus), East-West Seed company (smallholder women farmers and digital platforms focus), and several UX designers focused on the next billion market.

Another key collaborator is Rumman Chowdhury, director of the Machine Learning Ethics, Transparency, and Accountability (META) team at Twitter and Forbes listed Top 5 listed most influential people who are shaping AI (2021). She and I co-edited a Special Issue on ‘Cross-cultural feminist technologies’ (blog) & full essay for the Global Perspectives, UC Press .

This issue features feminist practitioners like Charlotte Webb – founder of the Feminist Internet, Design Beku – a feminist design initiative in India, Galit Ariel- AR feminist, Whose Knowledge, and other such cutting edge organizations and scholars invested in feminist approaches to digital design and deployment for social change.

Speaking across the aisle

I have been very fortunate to find a dream collaborator and co-leader in Usha Raman. She is such an incredibly nuanced thinker, kind and generous person and scholar and empathetic leader. We have both been using our platforms to promote the exciting work emerging from our team and affiliates.

She was nominated as the Vice-President of IAMCR, a preeminent worldwide professional organization in the field of media and communication research. She was instrumental in the organizing of their annual conference in July 2021 where feminism, media and labour panels were organized. She also presented at another eminent conference International Communication Association on ‘Platform work and the planetary economy: global design, local experience’. 

Likewise, I gave talks about FemLab work at the Lord Kelvin Adam Smith Symposium 2021 on the ‘Manifesto for Inclusive Digital Futures,’ and UNDP’s Istanbul Innovation Days 2021: “Development & Its Futures” where government officials and prime ministers, global activists, founders of thinktanks, and other innovation leaders came together to rethink alternative development futures.

I also presented the paper co-authored with Usha Raman ‘Fair work, feminist design and women’s labour collectives in the digital age’ at the Oxford’s Digital Pathways. This is an Oxford research initiative which aims to reach across the fields of public policy, law, economics, computer science and political science to support informed decision-making on the governance of digital technologies specifically. This paper serves as a foundational text for the FemLab project and is forthcoming in Mark Graham and Ferrari’s open access MIT Press book on Digital work in the Planetary Market.

I also gave a keynote on feminist directions for sustainable change for The Hague Humanity Hub and panel dialogue with directors at Asser Institute,  Clingendael Institute, and Leiden’s Center of Innovation.

Productivity and mental health

Clearly, our team has been deeply productive despite these challenges as reflected in the numerous talks, media articles, publications in the pipeline, and collaborations we have managed to churn out (check our FemLab site for more updates ! ). Yet, this makes me nervous as life becomes stripped of much of its complex and beautiful engagements through travel, social gatherings, and physical contacts, much needed to nurture our souls. So we divert much of our creative energies into our work, resulting perhaps in high productivity but at the cost of an impending mental health crisis. It does take its toll on our body too as I have personally experienced in the last year and a half. I am unable to stop. Unable to take time off. If I pause, I think of the family I have not seen since the start of the pandemic, the silence of empathy for international scholars like myself who are away from family and friends and often isolated, like a cog in the machine, churning out and being the stellar academic and practitioner at the cost of a personal life. There is much lip service to supporting employees but the game remains the same- a slave to global rankings and metrics, of chasing after grants, of teaching and publicizing and networking and well, the list goes on. What does give me comfort are the kind and generous people I work with in this team and those I have come across through such projects that reminds me that it still is worth it.