A lot of ‘firsts’ this month: in the press

What a month! I have to say with all the craziness and intense work pressure, it is rewarding to be acknowledged in the media, in my adopted homeland, The Netherlands, and my prior homeland, the United States.

A journalist at the Financial Times in the Netherlands contacted me after reading my article in the NRC critiquing the global utopia celebrity Rutger Bregman. He wanted to just chat with me about my life and work, in an open and free flow conversation. This was surprising to me given what is going on with journalism these days with budget cuts, thin margins and reactive reporting. Two meetings, almost five hours later, and much coffee at the balcony with respectable social distancing, we covered a lot of territory – my move from India to the United States to the Netherlands, my experiences with companies especially after my Next billion Users book came out in 2019, my take on Dutch innovation, European values, design approaches to global users, and more.

After the first meeting, I got inspired and when I usually do, I spar with my dad on Whatsapp about these conversations, that clearly then made its way to the second meeting and formed the crux of the interview. So basically, it landed up being an article that was at once personal and professional, well woven into a fabric that I see as representative of my life. It made me aware of how much my dad shapes my worldview, and how ideas are birthed through these rich interpersonal communications, far from the myth of the aha individual genius moments that typical media loves to perpetuate. It also highlights how us immigrants who come to new countries bring with us these valuable networks, facilitated by digital media tools, enabling for a global approach to what is often seen as local problems.

While this was going on, I was trying to relax with my all time favorite podcast, 99%Invisible. I am such a fan of Roman Mars , the host of this podcast. I listen to the show regularly and it so happened that I was in bed, in the midst of listening to one of his episodes on ‘Freedom house Ambulance Service’ about how paramedics as a profession came to be, when I got an email from him asking me to be on his show. He read my book he said and would love to chat more for his Google sponsored episode on the ‘Next billion Users.’ In our call, he was exactly how I pictured him to be, thoughtful, a wonderful and kind listener and intellectually engaging and full of humor. What a pleasure and an honor it was and not just made my day, but marked this difficult time with a positive halo.

Live talk after 6 months at Hofplein theatre Rotterdam

Since the pandemic kicked in and confined us all to the screen, I have been doing a marathon of webinars with a spectrum of people from academics, product designers, internal tech teams in corporations, public festivals to policy summits. I even did a book talk via Instagram with an influencer which was itself quite an experience. It was impressive to see the multitasking of the host while comments, remarks, and emoticons continued to fly across the split screen. I experimented also with a few YouTube show hosts from Pakistan talking about business and innovation and education to hosts in India on more women leadership stories. In short, let’s just say that covid was a nudge to get me to experiment with diverse platforms, formats and hosts and institutions across the world and that has surely expanded my horizons.

That said, I miss people. I miss a real audience. I miss the excitement of getting on stage, the bright lights blinding you a bit before you start to perform. A live audience energizes me in my talks and this has been an element that I have sorely missed. So it was quite a novelty to get on stage after 6 months at the Hofpleintheater in Rotterdam for an event called ‘No Place to Hide – Digital Sovereignty and Surveillance in the Data Economy.’ It was organized by de Dependance, a platform for City Culture and Public Debate that does some very cool events.

The questions up for debate was on how the rise of the data economy transforms our democracies, societies and cities? What are the mechanisms, interests and power dynamics behind modern day surveillance capitalism? And how do issues of online privacy, digital tracking and data governance manifest themselves beyond the West?

They put me up against a Dutch celebrity, the Waag founder and internet pioneer Marleen Stikker who is also the author of ‘Het Internet is Stuk’ (The Internet is Bust), a book on how we lost our digital sovereignty and what we can do to reclaim it. We each got to do our TED-like talk and after which, we had a discussion and debate about these issues. While we both clearly want the same things in terms of having genuine alternatives, breaking up tech, better governance that is not driven by market values but on common values, we did diverge in our views on how consumers around the world experienced these technologies. I took a stand on how surveillance has become a dirty word and while indeed there are some seriously urgent issues around corporate and state surveillance, we need to see the positive of certain kinds of social surveillance in terms of watching out for each other and generating visibility of people and causes that have long been invisible. Also, capitalism has played out in different ways in different contexts especially in post communist regimes and that these ideologies gain nuanced meanings as they intersect with local histories and politics – a case in point being “capitalistic China.”

Anyway, it was a good and healthy debate to be had especially in these black and white times of polarized discourses. And I for one, was glad to be among human beings again.

Twitter war with Rutger Bregman

On June 14 2020, my article in the NRC (Dutch newspaper) critiqued Rutger Bregman, the historian and author celebrity on his "new" story in The Guardian 'The real lord of the Flies' that got much attention in these recent weeks and has resulted in a movie deal.

What really provoked me to write this article was that Bregman touts himself as the architect for a more humane, more kind and more compassionate future for society. Instead, in his visions for a more hopeful Humankind which rests on "friendship and loyalty," he perpetuates the white savior narrative. His story comes with an alarming myopic worldview of race relations, decontextualized from the colonial past. Sadly, with him at the helm of scripting this narrative for the New Regency film company, we have on hand yet another GreenBook movie. 

In a nutshell, he romanticizes a real world incident between some Tongan boys and a rich Australian sailor in the 1960s and frames it as evidence of how people are innately good. While I look at the same story that he celebrates and see astounding levels of naivety on power relations, with an unconscionable criminalizing of boys for petty crime. This comes at a time where the world is experiencing global protests on institutionalized racism. So the stakes are high as leaders are looking to be guided on how to reform these systems. With Bregman at the helm, this worries me tremendously as he continues to demonstrate a complete inability to comprehend the colonial underpinnings of such systems of control, and this coming from a historian unable to process history written not by the victors.

So at this point, it is worth reading my NRC article in dutch or in English to get the context here. When the articles got released, there was much discussion on the NRC website and on twitter. What was interesting is how Bregman engaged me on that platform. He was obsessed with me being careless about the "facts" of the story, that I haven't done my own research and that I did not know the relationship between the Tongan boys and the Australian savior. It is ironic that for a man who is obsessed about getting the "facts" right, he was completely oblivious of the colonial history in this region. For instance, he did not see any connect with the missionaries in Tonga and the power dynamics in the Tongan society. He is baffled that I even link the two as he stated in one of his tweets to me - "so you think the influence of the church caused the Tongan boys to be arrested by Tongan agents for stealing the boat?" 

There is a violent history of missionaries going off to the "savage lands" to civilize the people and this was a moral justification for the highly profitable slave trade and colonial project of empire building in Tonga. I myself am a product of missionary schooling in India which was deeply traumatizing; so imagine what it was like then for these Tongan boys in the 1960s. Bregman further remarked in another tweet that the Tongan boys were put under lock and key by the Tongan police and not by white police, arguing that clearly then its not about race. And moreover, he argues, there were few white people there at that time,implying that surely its not a race-relation story. I responded with the following tweets:

Please stop simplifying institutionalized racism. If you read the colonial history, the role of the missionary, the common framing of the times of non-white people as animals, sub-humans, barbarians & more, its a composite that make a resilient racist system

This is exactly the argument about colonialism. The Wesleyan Mission (very much an extension of the colonial ideology and indoctrination) was well established in Tonga. I am from India & it was ruled by a small lot of British folk over 2 centuries in spite of our vast population. 

I'm not talking about the persons but the systems. When a black cop arrests a black person it still is about a racially biased system.

Bregman's other tirades on twitter was rather bizarre as he defended himself by saying how he had signed a movie deal where he, the Tongan survivors, and the rich Australian sailor share the profits equally (so celebrate him for treating the Tongans equally?) or that he acknowledged and shared the critique by the Tongans of him with me (so thereby again celebrate him for being able to acknowledge his mistakes?) Him overlooking the entire Tongan history, culture and politics is not a "mistake" but rather the default practice and approach that gets reproduced. Institutionalized racism persists because we are unable to move from mistakes to reform. 

Anyway, this has been a learning moment for me as I realize the kind of uphill battle we have in reforming institutions by questioning the very logic that structures them. If our utopian man Bregman can be so tone deaf to the long standing power dynamics that have shaped such systems of control in society, it is no wonder that people have taken to the streets, refusing to be filtered through the likes of Bregman. 

Speaking engagements in June

Webinar overload

undefinedLooks like I have over-committed to my speaking gigs in June. As my travel like everyone else has been restricted, the fervor to be connected has dramatically increased across the world to share our ideas and visions on the redesign of systems in light of COVID. This global solidarity has compelled me to agree to a whole host of connections across different groups from education to product design. And before you know it, I have found myself with an insane schedule this month. So for those who want to tune in to the diverse webinars this month, here goes. This is before I head off to recuperate in July/Aug!

June 9. Virtual Keynote on ‘Design thinking for the next billion,’ Product Leadership Festival

June 13: Virtual Inaugural Speaker on ‘Platformization of labor,’ Department of Electronic Media and Mass Communication, Pondicherry University

June 17: Virtual Speaker on ‘Innovation for the Next Billion,’ Centre for Law, Technology and Society, University of Ottawa

June 19: Virtual Speaker on ‘Data, power, and the pandemic’ panel with Nick Couldry and Ory Okolloh, Omidyar Network

June 24: Virtual Speaker on ‘Designing for the Next Billion,’ IxDA: Interaction Design Association Berlin

June 25: Virtual Speaker on ‘Re-designing the global value chain,’ NEXT Hamburg

June 27. Virtual Keynote on ‘Education and Technology during COVID’ Education Leadership -ELT Summit

June 29: Virtual Speaker for Georgia Tech ‘Entertainment and Ludic Design’ seminar

Launch of Feminist Labour Collectives Initiative

Feminist Labour Collectives website has just been launched -check it out! FemLab.Co

It is a project funded by the International Development Research Centre (IDRC) that builds on an understanding of communicative ecologies of women in specific sites of informal labour to explore how digital platforms can be leveraged by them to share grievances and communicate directly to the top of the global supply chain, allowing their voices to contribute to the governance of the future of work and ethical/responsible design. Usha Raman and I received funding as Principal Investigators for this initiative and have a got together a wonderful and diverse team across four countries: India, Bangladesh, Netherlands and Germany that will work on the fieldwork, digital storytelling and stakeholder policy analysis in the upcoming years.

Stay tuned.

Webinar talk: Feminist perspective on the Future of Work

I was invited to speak at a webinar on “The digital economy in Asia: feminist perspectives” organized by the Women and future of work working group of Friedrich Ebert Stiftung in Asia, in cooperation with WIDE+ on 22nd April. This webinar provided an interesting and much-needed discussion on how feminism in the Fourth Industrial Revolution is impacting the present and future of women’s work in Asian economies. The kinds of issues we discussed was about the gender digital divide and implications of platformisation and automation of value chains on women’s work and livelihoods, to reflect on future priorities for feminist action in the region. I enjoyed the back and forth discussion mediated by Farzana Nawaz, at Laudes Foundation in Bangkok, between myself, Anita Gurumurthy, IT for Change, India, Nadine Siregard, Gojek, Indonesia and Verna Dinah Viajar, Postdoctoral Researcher, University of the Philippines Diliman studying labour issues and the future of work.

In my opening statement, I tried to steer away from the gender-divide framing, reminding the audience of the age of problematization of the divide discourse that implicates an evolutionary and deterministic direction. I also spoke about the feminist data dilemmas along the lines of misrepresentation as deliberate vs imposed obfuscation where women’s dominance in sectors such as agriculture, construction, and other such markets are masked as the popular trope of these fields being masculine circulate in the media and policy reports. This is partly due to the subsistence and collective/cooperative models of sustainability that women choose over that of market driven. In the COVID times, this makes them invisible and ineligible for bailouts, creating further inequality between the sexes. I also talk about the value of privacy versus the amplification of voice being the perennial and hard to resolve tensions that women grapple with especially in this datafication age. Overall, I advocate for shifting focus from the user to the design of socio-technical systems if we are to move forward towards a more just society.

The COVID effect: Webinars, Virtual keynotes…

With the cascading cancellations and postponement of talks due to COVID, some organizations are rising to the challenge and leveraging on webinars to continue the conversation. I took part in a webinar panel discussion organized by DesignUP to discuss the future of design, remote working, re-skilling, ethics and responsible design by delving deeper into their Deconstruct Report.

It was interesting to be speaking with design leaders such as Jamie Myrold, VP of Design at Adobe, Anjali Desai, Design Leader and Coach, Intuit, Surya Vanka, Founder and Chief Designer, Authentic, Abhijit Thosar, Product Strategy & Design Leader at VMware, and Brenda Sanderson, CGD Executive Director IxDA. I noticed a couple of orientations when speaking with designers – the conversation on failure is still focused on the designer and not on who pays for the cost of failure – aka, the user. We spoke about what kind of metrics should be used to gauge impact and how that should be beyond just the bottom line – we need to incorporate sustainable practice for instance as a parallel bottom line. Lots of these interesting snippets have been captured in this conversation that has been recorded for those interested and accessible via their website.


I also gave a keynote on privacy by design for the next billion for The 11th International Development Informatics Association conference (IDIA2020) organized by the United Nations University Institute on Computing and Society under the theme “The more things change …” I spoke about how the COVID times have re-configured the notions of surveillance and privacy as we face unprecedented and draconian measures in terms of trade-offs to survive and get through this, especially for the vast informal sector in the global south.

My Next Billion Users book wins the 2019 PROSE Award: Business Category

Got fantastic news that my ‘Next Billion Users‘ book by Harvard Press has won the PROSE Award under the Business, Management, Finance category. The Association of American Publishers (AAP) unveiled their Subject Category Winners for the 2020 PROSE Awards honoring the best scholarly works published in 2019. These winners were selected by a panel of 19 judges from the 157 finalists previously identified from the more than 630 entries in this year’s PROSE Awards competition.

What is particularly exciting is to see how digital anthropology on a population that has long been ignored by the market and the state is finally of interest to a broader audience and more importantly, the business and tech sector who is now taking notice of this next billion demographic as legitimate consumers.

While there is concern of hyper commodification of the next billion market, my book actually challenges that blanket and passive approach. Instead, it reframes this engagement and builds nuance and incentive for tech and businesses at large to broaden their ways of understanding and meaningfully catering to the next billion user market which will expand their choices, keep them safe and optimize for civility, trust and pleasure instead of just profit and efficiency.

Keynote at the ITStrategy Hamburg Summit

Had a fascinating experience at the IT Strategy Days Summit that was held on the 12-14 February at the Grand Elysse in Hamburg. Some of the most influential IT and business CEOs, CIOs, and other experts and policy makers from Germany came together to tackle key formidable challenges in their business. You had CEOs/CIOs from Lufthansa, SAP, BMW, Adobe, Siemens and more out there discussing these issues. The buzz terms for the summit was “agility, resilience and innovation” framed as drivers of digital business. 

This year there was much targeted interest in Artificial Intelligence, Internet of Things, and the digital and global logistics of operations that could help design the most optimal platforms through which innovations can quickly reach the entire organization and ultimately customers. There were 3 main strands of focus: 1) Digital Frameworks – Which architectures make IT resilient and agile 2) Innovation on fire – How companies successfully reinvent themselves 3) Artificial Intelligence – Why AI and ML do not make you intelligent alone: All systems down – Which security strategies help to avoid disasters.

My keynote was focused on designing these digital platforms for a global consumer and that global consumer is a whole new novel consumer base for many of these organizations – they are the next billion users who are fast coming online and radically reconstituting business models and digital platforms. The CIO magazine wrote a critical summary of my talk for those interested (in German) on ‘Diversity shouldn’t be an obstacle’

Am really enjoying floating through these different worlds – designers, product managers, business leaders, and media experts. Makes you realize how essential and timely these bridges are in todays complex business world.

Kick off for 2020 with the India book tour

What a way to begin 2020 – full of spice and color and drama! Basically it felt like a year of celebration was starting. I embarked on my book tour in Pune for the India Science Fest which drew a crowd of about 15,000 people! And what a demographic – from kids with their parents to engineering and philosophy students to elderly folks curious about these topics, they managed to truly create a spirit of democratizing science for the public. This was the brainchild and product of Varun Aggarwal of Aspiring Minds . I spoke about designing for the next billion and also was on a panel on the future of science with AI. I headed to Bangalore right after to speak at the IIIT-Bangalore Centre for Information Technology and Public Policy lecture series  and gave a Keynote at the IIM-B for the Software Product Management Summit on re-centering the human in design. Was a fascinating conversation as we delved into how product management as a field is changing dramatically and in recent years is putting the user values at the center to create responsible design. After Bangalore, I went for a week to the legendary Jaipur Literature Festival, the largest such literature festival in the world. Was on multiple panels – Consumer Intelligence, the Art of Innovation and the Next Billion Users. Now this was just an unforgettable experience with the quality of speakers, the energy, the food and color and most importantly the passionate and sizable and young audience that was glued on every word and engaged with the ideas – what a gift for any author! Last but not least, went to Hyderabad to launch the IDRC grant with Usha Raman and meet the superb team to brainstorm on the steps ahead for our 3 year project on feminism, laborers and the future of work in the global south.